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The NFL’s $1.5 Billion Problem — Solved in Real Time
Every week, the NFL wastes 160+ minutes of broadcast momentum—10 minutes per game—while fans, coaches, players, and officials wait for unverifiable virtual measurements to appear on the stadiums Jumbotrons.
That’s two and a half full games of dead air, costing $60M+ weekly ($1.5 billion annually) in lost ad revenue.
The solution is already on the field.
The NFL already uses the First Down Laser Line digital system for precise line-to-gain tracking—but this data remains hidden from those who need it most:
Officials making critical calls
Players competing in real time
Fans in stadiums relying on Jumbotrons
The missing piece?Activating the system’s patented real-time field projection, which:
→ Transforms invisible data into a laser-accurate line on the field
→ Eliminates delays, disputes, and screen squinting
With one upgrade, the NFL can:
Reclaim 10 minutes per game of lost momentum (2.5 games weekly)
Restore $60M+/week($1.5B/year) in ad revenue
End measurement controversies with real-time visuals for everyone
The tech is proven. The infrastructure is live.
All that’s missing is the green light.
No more waits. No more debates. Just football.
FirstDownLaserLine.com
NFL Players
Want This New Technology
Patrick Mahomes on NBC Sports
"I want the NFL to embrace new technology in officiating. The fans deserve the same visual aids in the stadium that they get at home."
See a Player Reaching for the Green Line in Front of Him
Players can clearly see and reach for the green laser line, giving them the same advantage as TV viewers for the first time in NFL history.
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Revolutionary Laser Line Technology
Visible to Everyone
Unlike TV-only yellow graphics, our green laser line is visible to players, coaches, referees, and fans in the stadium.
Instant Control
Referees control the line with a simple ring device - instant on, instant off with the press of a button.
FDA Safety Approved
Our CDRH/FDA Safety Approved 200-watt YAG green laser system automatically adjusts power based on ambient light.
technologhy
U.S. Patent No. 11,253,768
Claims a system in which the first down line is tracked with laser-calibrated accuracy, using pre-game laser calibration of cameras and real-time tracking of both the ball and players.
The system delivers enhanced visual clarity, reducing officiating delays, and eliminating costly interruptions associated with manual first down measurements.
Over 2,000 HDTV monitors and four 30-foot by 118-foot Jumbotrons throughout each NFL stadium
Real-time, field-relative visibility for fans, coaches, players, and officials
Sub-inch accuracy with simultaneous display capabilities
How the First Down Laser Line Patented System Works
Patent #11,253,768 Technology
Tracks player positions and ball location in real-time - even in chaotic pile-ups - using high-speed cameras and sensor fusion. This enables crucial decisions on first downs, touchdowns, and player safety while providing immersive viewing experiences with augmented reality overlays for referees, broadcasters, and fans.
The result: cutting-edge technology merged with football for a deeper, more engaging, and safer experience for everyone.
Anchor 1
Pre-Game Calibration
Laser calibration of cameras and real-time tracking systems ensure sub-inch accuracy for ball and player positioning.
High-Speed Tracking
Advanced sensor fusion tracks player movements and ball location, even during chaotic pile-ups and fast plays.
Referee Control System
Referees control the laser line using an Apple Watch-style device for instant on/off functionality.
Stadium Integration
Display on over 2,000 HDTV monitors and four 30-foot by 118-foot Jumbotrons throughout each NFL stadium.
AR Overlays
Augmented reality overlays provide immersive viewing experiences for referees, broadcasters, and fans with real-time field data.
Live CBS/FOX Broadcast Demology
Real CBS broadcast showing virtual measurement technology. FOX Sports covered NFL coaches examining laser technology.
See how former NFL players and Coaches feel about our first down laser line tracking & delineation line to gain system
"This technology represents the future of football officiating. It's a game-changer for accuracy and fairness."
Jim Fassel
Former NFL Coach
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Press Coverage
MIKE PEREIRA
NFL & COLLEGE FOOTBALL RULES EXPERT
“How will it work? Well, instead of the referee blowing a play dead and calling for a measurement, there will be lasers all over the field that will be able to determine whether the offense achieved a first down much quicker than that process.
The reveal of whether the first down was achieved will be shown on the scoreboard for everyone in the stadium to find out the result at the same time. The reaction will be great and should be a good addition to the game.”
SI.COM
"NFL Fans Can See a Virtual First-Down Line On TV. Will They Ever See One at Games? Earlier today, SI.com's Bill Squadron explored the development of football's yellow first down line"
BLEACHER REPORT
"First down laser trying to bring TV experience to football, NFL stadiums. Revolutionary technology that could change how fans experience live games"
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